A KALTBLUT exclusive womenswear editorial to address the women condition in an era where the dissonance between reality and social media stereotypes have never been stronger. When there are in practice no rules in beauty ideals, all social media shows us a perfect life, leaving no room for mistakes. The shooting embodies the accumulation of mistakes and imperfection, Bad Romances that drive us forward as a mean to learn, to get stronger.

Entire clothing was made for the sole purpose of that shooting in order to match with the editorial concept by Adriane Lila Fecke.