Düsseldorf trip and company visits

On April 30, 2024, two student groups from the International Business and Business Information Systems programs embarked on an enlightening trip to Düsseldorf. The visit began with a warm welcome from Mr. Zhang, the founder of N&H Technology. N&H Technology is a full-service supplier specializing in electromechanical assemblies and components, with a particular focus on customer-specific operating units. Mr. Zhang, originally from China and was part of the first group of government-sponsored students to come to Germany in 1979, generously shared insights into the company's operations, business model, and functional departments.

The journey continued with a visit to Nio House, a company positioned as a competitor to Tesla. The Nio representative introduced our students to their market focus and distinct business concepts, showcasing various car models. This visit also included a unique opportunity for students to experience a test drive around the city, offering a practical glimpse into Nio's innovative automotive solutions.

The trip concluded with a delightful cultural experience—a Chinese Hotpot dinner. This was not only a chance to enjoy traditional Chinese cuisine but also an excellent opportunity for participants to deepen their understanding of the cultural differences and business practices between Europe and China.